The Printing Blog

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For a number of years, many companies have found that print advertising is an important component of cross-media marketing campaigns because it can be powerful in attracting customers. Cross-media marketing allows a company to capitalise on the advantages of different media formats in modern marketing.

It’s important to consider the options when choosing a brochure printing service. Even though both digital printing and offset printing creates quality product, always remember that offset printing is preferable for applying certain finishes such as varnish and gloss, and for specialty colours. When choosing

In today’s digital age, many of us have seemingly forgotten the fine art of creating a beautiful paper-based presentation, project, or proposal. You may be able to capitalise on this the next time you need to impress someone—whether that is your boss, your coworkers, or

Many printers require a minimum order before they will consider taking a job. While larger companies may be able to fill those numbers, smaller businesses typically do not need to order items by the thousands. Additionally, there are times in which a small company may

There are a number of ways to create a brochure that successfully influences and conveys a message to potential customers. According to Entrepreneur.com, effective brochures provide a clear and succinct overview of what the business is about and what it can offer. In contrast, a

The potential of printed notepads as a powerful marketing tool for a business should not be underestimated. When notepads are tastefully developed and feature a business’ corporate logo, they can significantly boost the image of the brand and offer a worthwhile return on investment. According

Direct Marketing Association (DMA) research has shown that 79% of consumers exercise an immediate response to direct mail, as opposed to just 45% of consumers who immediately deal with the emails they receive. This research also indicates that the preferred way of receiving marketing from

There is far more to successful business card design than simply including the logo of the business and the contact information, and then sending it on to a printer. According to 99designs.com, each business card needs to be created according to specifications and requirements. But

For many businesses, flyers are a cost-effective marketing tool. A bonus is also that because they are so affordable, they are an opportunity for some wonderfully creative designs. According to experts, in order to achieve the greatest returns and best results from a flyer, it

It has generally been accepted as standard industry advice that in copywriting humour should be avoided at all costs. However, according to Direct Marketing IQ, when used well humour can actually have a huge impact. Importantly, humour needs to be immediate. There is no point

Thoughtfully and strategically developing a catalogue is a great way to increase business profitability. According to entrepreneur.com, because we are now so reliant on the Internet, many people question the relevance and effectiveness of print catalogues. However, catalogues have the ability to attract new customers,